Technology and Big Data improve the experience at airports around the world

These are times of great changes and with them, we have to adapt and do things differently. However, I would dare to say that the airport sector has rethought from many angles the way it had been operating and providing its services. Now we can find “super modern” airports where the priority is to provide a positive travel experience by making passenger traffic more efficient, but how did they achieve this?

The development of specific technology for the industry, and big data have been a fundamental key to having more efficient airport management. Since the analysis of this data allows them to predict and measure the movement of passengers, determine schedules, routes, and travelers’ crowds to manage resources more optimally.

Airport technology trends aimed at improving the experience and satisfaction of travelers are leveraged on mobile devices supported by the cloud, which allows modernizing the operational and logistical environment of airport facilities.

A good example of this type of technology is Seeking, implemented in Barajas T4 and El Prat T1. Which allows the airport to know how passengers move around its facilities, even if they visit the Duty-Free and VIP lounges if they connect to the airport WI-FI and even send relevant information. In this way, they provide an anonymous digital identity and track each of their actions, being able to analyze the behavior of their passengers and detect new business niches.

The operational evolution of airports with the analysis of this data in real-time allows greater planning in terms of infrastructure management, which translates into greater convenience for the traveler. 

If a flight arrives at the airport and has a later connection, it could be more easily planned to provide a nearby gate to avoid travelers from transit long distances. Thus shortening the waiting time of the plane on the ground optimizing the service and providing a better user experience and this can only be achieved with data collection and analysis.

Currently and as mentioned above, much-specialized software is being developed for the aviation industry, as is the case of GP Nauticals Suite, which focuses mainly on optimizing airport management and facilitating the collection and analysis of information in each of its areas and with minimal investment. 

If you want to learn more about GP Nauticals and see all the products available, you can do so by visiting their website or contacting a specialist in the area.