After two years of pandemic activity, the airline industry has been forced to implement a variety of strategies to ensure the proper resumption of operations. Many airlines have turned to technology as a primary tool to help them increase profitability, even soon after the pandemic.
Undoubtedly, the first strategy that airlines have adopted is automation, both in internal processes and in those that require passenger interaction, as they seek not only to create zero-touch checkpoints. But also to work tirelessly in the quest for customer satisfaction to have a stronger value proposition than their competitors, and to do all of this while reducing their costs.
Zero-touch passenger checkpoints are a great investment because they reduce passenger wait times which directly benefits your customers. But it also has an impact on cost reduction because it affects the number of people needed to handle these processes and the time the aircraft is on the ground. After all, the more optimal the wait times, the fewer taxes the airline pays and the more routes it can expand.
In addition, the use of technology today is a tool that not only helps build customer loyalty but can also help management make better decisions in real-time, which would help achieve strategic goals in less time.
The use of technology enables airlines and airports to collect real-time data on passenger preferences and buying patterns on different routes or under specific parameters, offering the opportunity to micro-segment the market and personalize offers, making the most of the situation while providing an unparalleled travel experience and strengthening the customer’s trust in the airline.
Finally, we could say that technology has demonstrated its importance and has become evident after the pandemic crisis, that they are tools that have come to change the way we do things, improving the experience both internally and externally, and that they are undoubtedly investments that are increasingly attractive thanks to the number of benefits they offer.