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Maritime Freight Rates Continue to Fall Despite New Trade Agreements

Maritime freight rates from China and Europe to the U.S. have dropped by up to 59% since June. But why new trade deals are failing to stabilize the market? 

Can Trade Agreements Save the Shipping Industry?

Not for now.

The ocean container shipping industry continues to face steep rate declines, despite recent trade agreements signed by the United States with key partners such as the European Union and China. According to the latest analysis by ocean freight intelligence platform Xeneta, diplomatic efforts have so far failed to revive a market in steady decline.

Major Rate Drops on Key Routes

Since June 1:

  • Container rates from China to the U.S. West Coast have plummeted by 59%, now sitting at USD 2,268 per FEU (40ft container). 
  • Rates to the U.S. East Coast have dropped 43%, reaching USD 3,796 per FEU. 
  • Even typically more stable routes, such as North Europe to the U.S. East Coast, have seen a 5% drop since June and a 25% decline since January, now at USD 2,000 per FEU.

Trade Agreements: Symbolic Rather Than Effective

According to Xeneta Senior Analyst Emily Stausbøll, the current trade agreements do not provide significant support to the sector:

“A 15% tariff on imports from the EU is not good news for carriers—it’s just not as bad as it could have been.”

The “Cargo Rush” Effect Has Faded

In April and May, many importers front-loaded their shipments to take advantage of a brief dip in rates. That short-lived bubble has since burst, and rates are falling again—particularly on Asia-to-America routes.

Capacity Cuts: An Insufficient Strategy

Carriers are attempting to reduce capacity on key U.S.-bound routes, but they face a larger challenge: an oversized global container fleet.

Although some companies reported record profits in previous years, they are now facing a completely different outlook.

Market Indicators in the Red

The Drewry World Container Index (WCI) fell by 3.3% last week, marking six consecutive weeks of decline.

Projections indicate continued imbalance between supply and demand through the second half of 2025.

There is also uncertainty around:

  • The potential implementation of new U.S. sanctions on Chinese vessels (expected by October). 
  • The possible impact of future tariffs under Trump-era mandates. 

Will Rates Rise Again? Unlikely.

Despite attempts to introduce General Rate Increases (GRIs) on transpacific routes, the industry remains skeptical. Demand is still weak, and structural market conditions do not support a quick recovery.

Recent trade agreements have not been enough to stop the global decline in maritime freight rates. Oversupply, soft demand, and political uncertainty continue to weigh heavily on an industry that no longer enjoys the post-pandemic boom years.

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Image by Rimidolove / Envato License

Shipping Industry in 2024: How Shipping Lines Are Changing the Game

Despite a quiet start to the year 2024 in the shipping industry, with stable spot rates and ample vessel space availability, April has proven to be a turning point. According to the latest reports, there has been an increase in demand aligned with a general rate increase (GRI) announcement by shipping lines of up to US$2,000. This increase suggests a strategy to incentivize the completion of remaining long-term contracts and could be indicative of a shortfall in minimum quantity commitments (MQCs) required of beneficial cargo owners (BCOs).

Jon Monroe, an analyst in the maritime port and logistics industry, points out that these tactics have positioned operators to achieve sustained increases in spot rates, paving the way for annual profitability against all previous forecasts.

Rate Dynamics in the Shipping Industry

Previously, lines had reduced spot rates during March and April, likely with the aim of maintaining container flow. With container bookings piling up in Asia and spot rates rising, the question arises of whether this trend will persist. “Spot rates have seen a significant increase, creating a significant disparity with long-term contract rates,” says Monroe. This increase is especially notable as of May 1, with average rates reaching US$4,400 for the US West Coast (USWC) and US$5,450 for the US East Coast (USEC).

Strategies for an Emerging Market

Shipping lines have adopted unprecedented strategies that are reshaping the industry landscape. MSC has made progress, showing substantial capacity and a 19% market share, while Maersk seeks to become the leading end-to-end logistics integrator. This shift in market dynamics suggests that innovation and adaptability will be key to remaining competitive.

Reflection on Alternative Strategies

To capitalize on this emerging environment, shipping lines could consider various strategies:

  • Service Diversification: Beyond cargo transport, lines can offer integrated services including logistics, storage, and supply chain management.
  • Technological Innovation: Investing in technologies that improve operational efficiency and customer experience, such as full process digitization and the use of artificial intelligence to optimize routes and loads.
  • Strategic Alliances: Forming partnerships with other companies to expand service networks and share resources, thereby reducing costs and increasing market coverage.

These strategies not only help companies adapt to market fluctuations but also prepare them to lead in a future where flexibility and innovation will be more crucial than ever.

Shipping lines are demonstrating notable resilience in the face of negative forecasts, quickly adapting to new market dynamics. As we move forward through the rest of 2024, it will be essential for these companies to continue exploring new strategies and innovative solutions to ensure not only profitability but also sustainable growth in the ever-changing shipping industry landscape.

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Source: Mundo Marítimo